I thought there would be some galleries interested in my work: nope. The show also offered a $100,000 cash prize as well as a solo exhibition at the Brooklyn Museum, where one trustee resigned in protest, citing the museum’s perception as “ a party place and a center of celebrity.” The critic Jerry Saltz penned an apologia for his role as a judge on the first season, describing it as “ bad for art.” (He subsequently returned for the next season.)Īfter winning the second and final season, Kymia Nawabi told Hyperallergic: “Unfortunately, the show has not really impacted my career in very obvious ways (yet). In 2010, Bravo’s “Work of Art: The Next Great Artist,” produced by the company behind “Project Runway” and “Top Chef,” exploited a tidy parallel between internecine art-world drama and familiar conceits of reality TV. This isn’t the first show cast from this mold. Artists already compete with each other for validation, resources and attention, and “The Exhibit” only exacerbates the problem by framing it as entertainment. Still, these gladiator games in the cultural arena are a tacit validation of the destructive belief that culture is a blood sport. For artists who can’t depend on traditional platforms always working in their favor, the show offers a recourse to a prejudicial gallery system and an opportunity for them to expand their audience. After six weeks, one artist will vault to a level of visibility that typically only megagalleries provide. In a familiar formula, the artists have several hours to make one “commission” in response to a given theme - gender, social media- and their work is critiqued by a rotating panel of judges, including the artist Adam Pendleton and writer Kenny Schachter. flagship in 2021) to the established but overlooked (Frank Buffalo Hyde, whose work is held by the Institute of American Indian Arts in Santa Fe). Contenders range from rising stars (Baseera Khan, who’s been reviewed in Artforum, Frieze and the New Yorker) to the up-and-coming (Misha Kahn, whose “Watermelon Party” was exhibited at Dries Van Noten’s L.A. Across six episodes, seven rising artists compete for $100,000 and an exhibition at the Smithsonian Institute’s Hirshhorn Museum and Sculpture Garden in Washington, D.C. That explains MTV and the Smithsonian Channel’s newest reality offering, “The Exhibit: Finding the Next Great Artist,” a show that transforms endorsement into the ultimate prize. There are apparently few other ladders to climb. What matters most, according to the research, is endorsement: how quickly an artist can secure institutional support in the form of a solo exhibition at a major gallery or museum. A little while ago, a study showed that the strongest signal for “making it” as an artist today isn’t talent or a master of fine arts degree or group shows.
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